I lead design projects from start to finish, managing the entire process from research and ideation to prototyping and final delivery. My focus is on ensuring every feature aligns with both user needs and business objectives. Through a mix of qualitative and quantitative user research, I gain deep insights into customer behavior, pain points, and motivations, which directly inform my design decisions. I craft wireframes, high-fidelity prototypes, and detailed interaction flows to clearly visualize concepts and guide development. Collaboration is central to my approach—I work closely with product managers, engineers, and stakeholders to create cohesive and seamless user experiences. I also rely on data-driven iteration, using user feedback, A/B testing, and product metrics to continually refine and optimize designs for improved performance and engagement.