projects
Here’s a glimpse of some of my latest work.
A vision that reframes the PDP from a static page into five adaptive experience paradigms, each tailored to a distinct user intent, designed to reduce decision anxiety, cut cognitive load, and unlock new commercial models like conversational and subscription-based selling.
Accessories can help users finish their decision — or quietly disrupt it. This project explores a new PDP interaction model that keeps focus on the main product while supporting users in completing their setup with confidence.
With kids getting their first phones at 9–10, families need better tools to stay safe online. EE had an opportunity to consolidate parental controls and tailor the purchase journey, end to end.